Pumpkin Patch Case Analysis - 1319 Words

The main problem that challenged Pumpkin Patch and resulted in its collapse was â€Å"falling sales†, which resulted in insurmountable debts and an inability to front the capital needed to rectify their financial situation (Koehn, 2016). Falling sales will continue to threaten the company in its current situation if it is unable to compete in the market, addressing consumers demands and differentiating their offering (Kato, 2011). However, competing in this market is becoming increasingly difficult with the evolution of department stores and the influx of children’s retail businesses in Australia (2965) increasingly servicing consumers demand for a value/quality deal due to the disposable nature of children’s clothing (Magner, 2017; Koehn,†¦show more content†¦Whilst there are a plethora of consumer trends that contributed to he situation Pumpkin Patch faced, there are a select few intertwined factors that contributed to the failure of the company. 1. Competition The biggest contributor to the decline in sales for Pumpkin Patch was fierce competition, which drove customers to alternate retailers and made other weaknesses more vulnerable, ultimately resulting in the company’s exit from the market. Within the industry medium competition exists, with retailers competing on price, fashion, quality, location and marketing (Magner, 2017). Externally, the company also faced competition from department stores, pure-play online retailers and hand-me-downs (Magner, 2017). Pumpkin Patch mostly performed well against other direct compotators, with the exception of niche online retailers that offer more unique products for a similar price (Magner, 2017; Koehn, 2016). However, Pumpkin Patch was severely impacted by superior pricing efforts by external competitors, namely, department stores such as K-Mart, Target, Big W and Zara Kids, providing cheaper alternatives for price-conscious parents (Koehn, 2016; Magner, 2017; Hobday, 2017). The market is highly segmented regarding price with companies rivalling competitors with similar pricing strategies, suchShow MoreRelatedPumpkin Patch Case Analysis3352 Words   |  14 Pages1. Introduction Pumpkin Patch is a high end children’s clothing company that was established in 1990 when founder Sally Synnott (former children’s wear buyer for Kmart) noticed a gap in the market for fashionable children’s clothing. Pumpkin Patch has developed a vastly successful and highly competitive brand and is continually expanding further. 2. External Analysis 3.1 General Environment Analysis The conditions of the general environment of an organisation have the potential toRead MorePumpkin Patch Case Study Analysis3345 Words   |  14 PagesMGMT3347- Strategic ManAgment | Pumpkin Patch | Case Study Analysis | | External Analysis Pumpkin Patch What industry is it? Pumpkin Patch (PP) is one the largest specialty company in fashionable children’s wear industry in Australia. 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